August Is Upon Us- New AI Disclosure Deadlines Are on the Horizon

By Brooke Watson, Dynamis LLP · August 2, 2026

August is upon us, and with it a wave of new AI disclosure obligations that touch nearly every brand, designer, agency, and creator using AI in their work.

The pace has not let up. When I wrote AI Disclosure Laws Are Coming last October, most of this was still on the horizon. By the time I published AI Disclosure in 2026 in April, the proposals had become law. Now the deadlines themselves are arriving:

• The EU AI Act's Article 50 transparency obligations take full effect August 2, 2026. AI-generated or AI-manipulated imagery, video, audio, and text must be identifiable as artificial, and deepfakes disclosed to viewers. The Digital Omnibus, in force since July 27, held that date - it gave systems already on the EU market until December 2, 2026 to meet the machine-readable marking rule; anything launched on or after August 2 complies from day one.
• New York's Synthetic Performer disclosure law is already live, effective June 9, 2026. Produce an ad using an AI-generated performer, and that fact has to be conspicuously disclosed.
• At the federal level, the NO FAKES Act cleared the Senate Judiciary Committee unanimously in June and is waiting on the Senate floor - a national digital-replica right that could reset the board again.

Things are moving fast. To help you sort through the current state of play, I created this tool to help you sort things out.

Which AI laws apply to your brand?

Answer a few questions about how your brand uses AI and where you operate, and this maps you to the specific laws worth reviewing - drawn from a live tracker of federal, state, and global rules - then hands you a focused outline to take to your team and your attorney.

Runs on fixed rules, not AI. Your answers stay in your browser.

A few important notes. This tool is built to get you thinking about your brand and your obligations. It is general information, not legal advice, and using it does not create an attorney-client relationship. It is a baseline tool - a starting point, not a substitute for legal guidance. Whether any law actually applies to you depends on facts it cannot capture. So click around, think about your obligations, and then talk to your team and talk to your attorney before you publish anything.

In an era of synthetic everything, honesty about process is the new luxury - and, increasingly, the law.

Brooke Watson is a Partner at Dynamis LLP, a former federal prosecutor, and former Deputy Criminal Chief of the U.S. Attorney's Office for the Southern District of Florida. She is an adjunct professor at Florida State University, where she teaches classes on cybersecurity, artificial intelligence, and the law. She studied at Brown University, Northeastern University School of Law, and Parsons School of Design.

Attorney Advertising. This post is for general informational purposes only and does not constitute legal advice. Dynamis LLP maintains offices in Massachusetts, Florida, New York, California, and New Jersey; its attorneys are licensed in certain jurisdictions and the firm may associate local counsel where appropriate. No result is guaranteed and prior results do not guarantee a similar outcome. Consult qualified counsel regarding your specific circumstances.