New York's synthetic performer disclosure law takes effect June 9, 2026. The EU AI Act's Article 50 deadline follows on August 2. California has two operative statutes already on the books. An update on what changed since our October 2025 guide, including practical steps for brands and influencers.

AI disclosure laws are here. Learn how the EU AI Act and FTC guidance mandate transparency for fashion brands using AI in marketing, virtual models, and design. Stay compliant and build consumer trust.